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sofi Gold New Product of 2011
Media Kit

Hi
Res Version (Courtesy of NASFT)

Courtesy of GarLic it!

Courtesy Seattle Food and Wine Experience and
Alabasti
Courtesy
Seattle Food and Wine Experience and Alabasti

Courtesy of GarLic it!

Courtesy of GarLic it!
 :
(Caramelized Garlic Finish and Fig recipe photo.
Courtesy of GarLic it!)

Caramelized Garlic, Roasted Red Pepper,
Cream Cheese
appetizer courtesy of GarLic it!

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What is Caramelized
Garlic?
You’ll never have to worry again about the “garlic
burn” of raw garlic with GarLic It’s Caramelized
Garlic Finish. The process involves a triple-blanching
sliced pieces of garlic, which is then hand-deglazed
to bring out the soft, sweet and nutty flavor,
and finally infused with oil and spices. Use as
a finish, garnish or condiment. This product contains
only all-natural ingredients. MSRP: $6.99
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Suggested Uses
Caramelized Garlic on Grilled
Crostini
Slice up a baguette or loaf of French bread. In
a frying pan on medium heat, add 2 tsps of the
oil from the jar of Caramelized Garlic Finish.
While toasting bread in pan, add 1/2 tsp of garlic
and oil to top of bread. Serve when slightly toasted.
Caramelized Garlic and Fig
Arrange the sliced figs on a plate, then add a
pea-size portion of goat cheese to the top of
each sliced date, then cover with one or two slices
of caramelized garlic, serve cold.
Caramelized Garlic Dip
Mix 1/4 cup of sour cream – 1/4 cup of Caramelized
Garlic Finish. Serve cold with crackers or sliced
French bread.
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Quotes
"...I
can no longer live without it in my kitchen."
- Alana Gentry, Girl
with a Glass Wine Blog
"This
is my product of the week...I couldn't stop eating
it..."
- Phil Lempert, ABC
News Food Corespondent
“it
can be used as a garnish or condiment right out
of the jar...“
- Jamie Peha, Host of Table
Talk Radio that Tastes Good.
Watch more about us...
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What is a Garlic Finish?
GarLic
it!® Garlic Finishes are perfectly
prepared garlic ingredients, ready to eat straight out
of the jar on anything:
grilled
salmon, penne pasta, ceasar salad, butterflied shrimp,
baked potato, or even just on a spoon.
Our
triple-blanching and caramelizing process removes the
"burn" for a mellow garlic. Spices and oil
are added for a complete flavor.
- Save
time - use instantly as a flavor enhancer, condiment
or ingredient.
- Save
money - make restaurant quality meals at home
with GarLic It!®.
What is a sofi Gold Award?
Washington, D.C. (July 11, 2011) – The winners of the
39th sofi Awards for the outstanding specialty foods
and beverages of the year were announced this evening
by the National Association for the Specialty Food Trade
(NASFT) at the Summer Fancy Food Show. The awards were
presented at a red-carpet ceremony hosted by Celebrity
Chef Cat Cora. A sofi Award is considered the highest
honor in the $70-billion specialty food industry. “sofi”
stands for specialty outstanding food innovation...
(more)
The winners of the 39th sofi Awards for the outstanding
specialty foods and beverages of the year were announced
on July 11 at the Summer Fancy Food Show in Washington,
D.C. by the National Association for the Specialty Food
Trade (NASFT). The awards were presented at a red-carpet
ceremony hosted by Celebrity Chef Cat Cora. The competition
was stiff, with a record 2,326 entries across 33 awards
categories...(more)
Story Idea
Posted June 27, 2011, Updated July 19, 2011
Is garlic the new caviar of our times?
We are a Bellevue, WA company that has
just won an award for making a new gourmet product that
might be considered the new “caviar” for our economic
times.
If we say the word “garlic” you think
smelly, pungent and throat scorching, right? Well thanks
to our delicious new garnish called “Garlic It! Caramelized
Garlic Finish”, not only has garlic been transformed
into a sweet, toasty and chewy topping in small hand-made
batches, but in these budget conscious times, can take
the place of caviar at a more economic price.
Before you laugh at the notion of garlic
becoming as gourmet as caviar, you may want to know
that Garlic It! was just awarded the silver and gold
sofi award for Outstanding Product of 2011, from the
prestigious National Association of Specialty Food Trade
(NASFT).
On June 15th, our Caramelized Garlic Finish
was one of 10 Silver Finalists selected by a national
panel of specialty food experts from a record 2,236
contenders across 33 award categories. We were
awarded the coveted gold award at a special ceremony
on July 11th, hosted by Iron Chef Cat Cora in Washington,
D.C (more information is online at www.specialtyfood.com/sofi/
)
We have included a few tasting ideas for
you to consider (see enclosed qr code). We appreciate
your time and consideration. If you are interested in
learning more, please visit about
us, press,
reviews,
our
videos, or email LLance@gmail.com or call us at
425-999-4894. Please find some materials below that
you may re-post for your article.
Best Regards,
LLance and Lori Kezner Owners, GarLic
it!
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