GarLic it! wins 2011 sofi ™ Gold
Award
for Outstanding New Product
from the National Association for the Specialty Food
Trade
 Bellevue,
Washington (July 18, 2011) - GarLic it! Caramelized
Garlic Finish was named Outstanding New Product of 2011
in the 39th sofi™ Awards competition from the National
Association for the Specialty Food Trade, Inc. The sofi
Awards recognize excellence in specialty foods and beverages
and are a coveted industry honor. "sofi" stands for
Specialty Outstanding Food Innovation.
The Caramelized Garlic Finish was selected by a national
panel of specialty food experts from a record 2,236
contenders across 33 Awards categories. Gold Winners
were announced at the 57th Summer Fancy Food Show in
Washington, D.C., at a red-carpet ceremony hosted by
Celebrity Chef Cat Cora
"This is a real honor to be recognized by a distinguished
organization for innovation", said LLance Kezner. "Customers
love the deep and rich taste of this product. We hope
this can catch on as a new garnish trend for our economic
times." Kezner, a former software sales executive, founded
GarLic it! with his wife Lori in 2009. Their products
include triple-blanched garlic finishes, caramelized
garlic finishes and garlic dipping oils and are available
at Whole Foods, Kroger and at www.garlicit.com.
The sofi Awards are open to members of the NASFT, a
not-for-profit trade association established in 1952
with more than 2,700 members throughout the U.S. and
abroad. For more information on the NASFT and its Fancy
Food Shows, go to www.specialtyfood.com and for complete
coverage of the 2011 sofi Awards, visit foodspring.com/sofiawards.
"Amid the most competitive year ever for the sofi Awards,
the 33 Gold Winners stand out as great examples of the
creativity and commitment to quality that are the foundation
of the specialty food industry," says Ann Daw, president
of the NASFT.
LLance's Contact: LLance Kezner, 425-999-4894, LLance@gmail.com
NASFT
Media Contacts: Ron Tanner, VP Communications & Education;
646-878-0115, rtanner@nasft.org Louise Kramer, Communications
Director; 646-878-0130, lkramer@nasft.org
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